01
Photography
Sport, lifestyle and product imagery that carries energy and movement.
Matt O’Donnell
Hands-on image-making and high-level creative direction for in-house teams and brand-led environments.
Brands
Rhoback, Canyon, ECLA, Mellow Rock Games
Focus
Sport, lifestyle & product
01 — Profile
Capturing energy, movement and story through a clean, intentional visual lens.
Rooted in sport
With a background in sports and action sports, Matt’s love for soccer and photography shows up not just in subject matter but in approach.
Built for brands
From athletes at full speed to jewelry up close, the work spans performance, lifestyle and product for brands like Rhoback, Canyon and ECLA.
02 — Capabilities
What Matt does.
One person on the camera and the creative direction, from the idea to the final frame.
02
Art Direction
The concept, the look and the story set before the shoot, so every frame serves the brand.
03
Campaign & brand content
Campaign imagery and ongoing content for in-house teams and brand-led environments.
04
Six projects, 2025.
01 / 06RHOBACK_ATHLETES2025
02 / 06CANYON_SPEED_MAX2025
03 / 06ECLA_JEWELRY2025
04 / 06RHOBACK_LIFESTYLE2025
05 / 06MELLOW_ROCK_GAMES2025
06 / 06BEBE_PORSCHE202501 / 06
